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10 users with the Pro plan and 100 users with the Prime plan)įree for 1 user, 1 project, 10 stored templates, 4 exports per month, full access to the templates library. You need the Medium plan to add multiple users (3 users with the Medium plan. Only 20 fonts are available, so hopefully the one you want is there. One very helpful thing about the Stripo editor is that it tells you if there are any errors, for example, if you forget to add content to a particular block. The content blocks available are probably sufficient and you can even add dynamic content like image carousels and accordions to your emails. For example, you can edit and opt to include or omit certain content depending on if it’s being displayed on mobile or desktop. So you should have your template looking just as you want it without too much trouble. In terms of customization options, there are tons. They are also neatly categorized so it’s easy to find something that fits your needs quickly. Stripo offers over 1000 prepared templates, most of which look really good. Furthermore, Stripo is always adding new ESPs and templates to its selection in the last year, it's almost doubled! After all, it integrates with over 60+ ESPs, including our top-rated providers ActiveCampaign and Sendinblue, and offers a pretty generous free plan. I must admit that I was quite impressed with it.

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Stripo claims to have 29 geniuses in its team – but is the software a product of pure genius? Stripo (Dedicated email template builder)

MailerLite – Tons of cool content elements.

SendPulse – Includes subscription forms and automation.

Chamaileon – Excellent image editing features.

BEE – Over 500,000 stock images, GIFs & stickers.So, bearing all that in mind, let’s see how the top email template builders compare. Integration with email service providers.However, in general, these are the things to look out for: Those with some coding knowledge will no doubt appreciate additional customization options and the ability to edit the code. Some might prefer a drag and drop email builder, others might prefer a WYSIWYG (What You See Is What You Get) editor. The answer to this question largely lies in your own requirements and preferences. What Makes a Good Email Template Builder? Many email template builders will include these types of content blocks, meaning all you have to do is drag them over into the email you’re working on. Save certain elements, like your header and footer, ready to be used in future templates.īoost engagement: Add engaging content such as videos, image carousels, surveys and quizzes. It also makes editing and re-using a template very simple.īranding: Upload your logo and customize the template with your brand colors and font.

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This is also a plus for larger teams who want to collaborate on any given email campaign, as most tools allow for multiple user accounts.

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Some builders are easier to use than others, but in general, they provide you with the means to create something attractive with zero prior experience.Ĭonveniently stored in the cloud: Being online tools, you don’t need to install any software on your computer. All the content options are already there (buttons, images, text, etc.) so it’ll take you no time to get the email looking exactly as you want it.Įase-of-use: Most of the time these will be drag & drop editors, meaning that you won’t need any coding experience at all. Save you time: Email template builders come with a number of ready-made templates and designs that you can easily customize to your needs. After all, in the plain text email above, there is no clear call-to-action, whereas the button used in the email on the right clearly indicates what action you need to take. Not only will it allow you to create branded emails that recipients will remember, but using a well-designed template will also lead to more engagement and a higher conversion rate.

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If we compare a plain text email to an email designed using a template builder, we can clearly see why.Īn email template builder will allow you to produce HTML designs, either by writing the code yourself or by using the drag & drop builder and ready-made templates. Using an email template builder is a sure way to produce professional and attractive-looking email newsletters and campaigns. Newsletter Services with Built-in Email Template Builders.What Makes a Good Email Template Builder?.